Prime
Wear who you are
STYLING
Styling is the range dedicated to creating and personalising every look: not to transform, but to reveal who we are. A comprehensive range designed to accompany every stage of styling, from preparation to the final finish.
THE NUMERICAL SYSTEM
The first number indicates the product’s control level.
The second number indicates the product’s level of shine.
FRAGRANCES
In the Sens.ùs styling line, fragrances have been carefully crafted to express personality and character, creating a unique sensory experience.
Each name is built around a two-part structure: the first element conveys the sensory quality it evokes, while the second expresses its olfactory character, resulting in an elegant, clear, and memorable signature.
MIA’S LOOK
To amplify the natural elasticity of the curls, eliminate frizz, and create soft volumes full of movement.
Mia’s Ritual
Perfect Curl, Volume Builder, Fixer.
Extra touch: Up, Heat Shield.
VIOLA’S LOOK
Create geometric precision and unexpected volume while maintaining definition over time.
Viola’s Ritual
Smooth, Rush, Memory Gum.
Extra touch: Heat Shield, Explosion Gel.
SARA’S LOOK
To guarantee total control of the shape and bangs, sealing the surface with a natural softness and fluid movement.
Sara’s Ritual
Smooth, Heat Shield, Rush.
Extra touch: After Pillow, Shimmer.
DIANA’S LOOK
To give body, density, and natural support to long silver hair, creating an airy volume and a silky anti-frizz effect.
Diana’s Ritual
Roots, Heat Shield, Bang Styler.
Extra touch: Volume Builder, Shimmer.
