Abnegation, perseverance and the desire to create indissoluble synergies between quality, experience and sustainability.
So in 2002 the dream was born, made of passion and people who create Sens.ùs products every day.
We spread our creative and technical skills to drive the people around us to reach important goals.
We use water from the Tiber River that flows through our valley to produce our products.
Thanks to innovative demineralization processes, reverse osmosis and the destruction of bacteria using UV rays, the water is extracted from underground and microbiologically purified.
For years we are close to the Meyer pediatric hospital in Florence, in the fight against leukemia with Alternative Charitable and to the people of central Italy affected by the earthquake.
REAL ETHICAL
PRINCIPLES
Le colorazioni per capelli sono fra i prodotti più studiati negli ultimi anni e la loro sicurezza è stata confermata anche dalla Commissione Europea, che ha ribadito di essere il mercato più sicuro al mondo per le tinture per capelli. I costantemente aggiornati e severi criteri dell’UE, ricordano che, prima dell’immissione sul mercato, tutti i cosmetici, quindi anche tinture e stiranti per capelli, sono sottoposti ad attenta e rigorosa valutazione che tiene conto del prodotto, della sua composizione e delle modalità e frequenze d’uso; sia in ambito domestico che professionale per tutelare acconciatori e consumatori finali.
We strongly want that our products represent our ethical principles, show up through clear messages and effective formulas, respecting the man and the environment.