THE ART OF COLOR COLLECTION
The Art of Color is an explosion of colors, vitality, and tradition.
MATERICA
COLLECTION
2022-2023
MATERICA
COLLECTION
2022-2023
MOOD &
INSPIRATION
Spring Summer 2023
The sun shines on Matera.
Spring and summer both drape the city in blinding light. The rocks heat up and create one of the world’s most unique atmospheres. In the second part of the collection, the models beam out from the city’s alleys, illuminated by rays of sunshine and their radiant hair.
Materica was created in the timeless city of Matera and tells its story through a unique, sensory experience. This triumph of sensations, colors, fragrances, and breath-taking views reveals Italy’s history and traditions. The collection tells its story through the beauty of all the different cultures that have always called Italy home.
These moments of great beauty offer a chance to experience all five senses.
The smell of freshly baked bread, the flavors of homemade pasta, the fragrance of laundry hung out to dry in the alleys, the sounds of the songs that ring out from the local festivals, and truly unique views.
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StyleBook 
BROWN
CHOCOLATE
Taste - Playful, irreverent, adorable. A universal look that flatters women of any age and enhances their beauty. A colour as warm and intense as melted chocolate.
BLACK
VELVET
Touch - Soft intrigue A mysterious, ethereal look dedicated to masterfully minimalist and elegant hairstyles. Versatile, unisex, and timeless. The Black Velvet look is all about touch.
HONEY
PIE
Taste - Warm and deliciously sweet honeyed blond. Subtle, natural-looking highlights create a golden sheen, evoking delicate flavors with contemporary elegance.
SUN
GOLD
Sight - As golden as the summer sun, as radiant as bold, warm colours: the Sun Gold look delivers a daz zling burst of light. A classic cut accentuated with golden blond nuances.
ROSE
MILK
Smell - Delicate and tender like rose petals. The Rose Milk look evokes fragrant flowers and gentle milk. This look softens an elegant cut with a refined yet distinctive colour. Rose Milk is dedicated to the sense of smell.
SUNSET
MELODY
Sound - Summer dawns with intense shades of red, the sound of the wind, and early morning birdsong. This summer, the men’s look is dedicated to sound, as well as the pleasant sensations of summer dawn. A versatile, fresh, and sophisticated look.
MOOD &
INSPIRATION
Sens.ùs Collection 2022/23
Materica was created in the timeless city of Matera and tells its story through a unique, sensory experience.
This triumph of sensations, colors, fragrances, and breath-takingviews reveals Italy’shistory and traditions. The collection tells its story through the beauty of all the different cultures that have always calledItaly home. This beauty is expressed with inclusivity and respect for each ethnicity.As the models stroll through Matera’s unique neighborhoods, each street tells a story and invites thesenses to take full flight.These moments of great beauty offer a chance to experience all five senses. The smell of freshly baked bread, the flavors of homemade pasta, the fragrance of laundry hung out to dry in the alleys, the sounds of the songs that ring out from the local festivals, and truly unique views.
In fact, each model’s look is coordinated with a local product, and each product is tied to one of the five senses. Materica is named after its hometown, while evoking the expressive nature of the materials it uses as a means for artistic expression.Stone, rock, iron, linen, wood: these are only some of the city's star materials. They are allevoked in this collection, starting with thecover.
Materica means history, tradition, and beauty.
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StyleBook 
SOFT RAINBOW
SIGHT
Iridescent colors play off of each other in a sophisticated, minimalist look. The elegant shades creates a versatile, gentlerainbow effect. This eye-catching look is timeless and feminine.
SWEET CAKE
TASTE
With shades ranging from caramel to chocolate fondant,this dessert-inspired look is intrinsicallytied to flavor. Ultra-shinyand pigmented, its intense colors highlight the 80s-inspired, layered cut.
NATURAL AND FREE
TOUCH
Men's hair dares to go longer, for a uniquely appealing, subtly unconventional look. Sager's beautiful cut is sure to turn heads.
GOLD WOOD
SOUND
Brown, the most common hair color in the world, is reassuring. The color of tree bark and the beauty of autumnal chestnut/golden hues, for hair that evoke the sound of rustling leaves. Timeless elegance, ethereal, polished style.
WILD VIOLET
SMELL
Intense, deep, mysterious. The color and fragrance of violets. The color of metamorphosis, transition, mystery, and magic.
